关键词: 可穿戴设备, 　推拉理论, 　融入意向, 　内在动机, 　产品属性

Abstract:

With users of wearable devices increasing and functions of wearable devices added, users' cognition to wearable devices has been changing constantly. This study contributes to a better understanding of users’ core concerns about wearable devices, and provides references for the function improvement of wearable devices and users’ engagement intentions enhancement to wearable devices. Based on push-pull theory, this paper examines the factors that affect users’ engagement intentions to wearable devices in two directions, which include intrinsic motivations of users and attributes of wearable devices. In this study, SmartPLS3.0 is employed to test the proposed model and corresponding hypothesis on data collected by questionnaires. The results show that except the leisure/fashion motivation, information acquisition motivation, social Interaction motivation, product’s utilitarian attributes and hedonic attributes have significant positive impacts on users’ engagement intention.

Key words: Wearable devices;　Push-pull theory;　Engagement intention;　Intrinsic motivation;　Products&rsquo, attributes