信息资源管理学报 ›› 2016, Vol. 6 ›› Issue (1): 52-57,63.doi: 10.13365/j.jirm.2016.01.052

• 研究论文 • 上一篇    下一篇

意见领袖网络社区迁移行为动机分析

张璐   

  • 收稿日期:2015-04-15 出版日期:2016-01-26 发布日期:2016-01-26
  • 作者简介:张璐,女,硕士研究生,研究方向为微博与虚拟社区研究、信息传播规律分析。

Analysis of Opinion Leaders’ Online Motivation in Community Migration

Zhang Lu   

  • Received:2015-04-15 Online:2016-01-26 Published:2016-01-26

摘要:

新媒体时代网络社区迅速发展,其中意见领袖的推动作用不容忽视。本文分析了意见领袖进行社区迁移的迁移前、迁移中、迁移后的全过程,包括行为征兆、迁移类型、迁移路径、逆转和回流等。在对细节进行分析的基础上对迁移流程进行了详细分解,总结出了社区迁移的若干条路线,最后归纳出社区迁移的主要动机,以期对意见领袖网络社区迁移行为有更好的理解,为预测网络社区的后期发展提供理论借鉴。

关键词: 意见领袖,  网络社区,  迁移动机,  迁移路线

Abstract:

The opinion leaders play an important role in the rapid development of online communities in this new media age. This paper analyzes the whole process of the community migrating, including behavioral signs, migration type, migration paths, reverse and return etc. Based on the analysis, the paper decomposes the process of migration, sums up some paths and finally summarizes the main motivations of community migration. According to the research, we can know more about community migration of opinion leaders online and predict the later development of online communities.

Key words: Opinion leader,  Online community,  Migration motivation,  Migration path

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