关键词: 大学生,    , 微信,    , 信息分享行为,    , 影响因素,    , 用户行为

Abstract:

The development of mobile Internet has further changed people’s information dissemination modes, while “Strong relationship”, “Decentralization”and “User thinking” have deconstructed the original oneway social structure. Based on the Lasswell’s “5W” theory, taking questionnaires, this paper explores the information sharing behavior of undergraduates from undergraduates’ usage, sharing frequency and sharing content. It also studies undergraduate WeChat users’ information sharing behavior and influence factors in the features of communicators,products, sharing motivation and environment. This research finds that undergraduate WeChat user’s information sharing behavior is due to interaction of the internal and external factors. This paper can help media understanding the users’ habits and preferences,to further improve the level of service provided.

Key words: Undergraduate;   , WeChat;   , Information Sharing behavior;   , Influence factors;   , User behavior